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Soft For Every Season

A children's book,

soft to the touch- teaches children about the seasons, and the important task of caring for clothing. Afterall, every item of clothing has a memory.

Gen Z doesn't think fabric softener is relevant or purchase worthy

...Until we remind them clothing is with us every hour, every memory, and every season.

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Every single memory~
is cozier with Downy

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New seasonal scents

i

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A storybook you can
read and feel together

Art/Film Direction: 
Destinee Neville

Copywriters:
Kayla LaFroth
Taylor Kemp

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